A startup takes an idea and transforms it into a business. This chapter focuses on making sure that  your business has strong foundations from which your idea and proposition can thrive. Building strong foundations from the start will help you do things well along the way. It will make your business more resilient and prepared to manage challenging times effectively. 

We’ve split the chapter into 5 parts: commercialising your offering, approach to sales, managing cashflow and accounting, organisational management, and accelerators and incubators. A number of other topics such as stakeholder management and marketing are also part of making it happen but are covered in other chapters. It might not be the sexiest chapter in this manual but trust us, it’s an important one!

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