Once you’ve decided to take the plunge, you need to figure out how to make money from it. In other words, you need to figure out what your business model is. There are lots of questions that fall under this: who is your target customer? What problem are you trying to solve? What’s your cost structure? What’s your profit margin? When your business model is figured out, it’s time to write up a business plan! This next chapter focuses on guiding you through both of these stages.

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