You have a brilliant idea for changing the food system. You have some idea of how you’ll execute it. But how do you go about proving to yourself and others that your idea is worthy of all the blood, sweat and tears that will go into it for the months or years to come? This chapter looks at how to test whether there is a problem-solution fit, whether there is product-market fit (this is what you’re looking for), how you might go about efficiently conducting initial research, and provides approaches to product and service design.

5 Lessons