Telling your story plays a crucial part of your startup journey: it helps you gain the attention of all  key stakeholders whether customers, suppliers, or investors. It helps you sell your product or service. People love stories. The better story you tell, the more successful your startup will be. Particularly within the food industry, telling stories is crucial – everyone has an emotional connection to food as everyone eats every day. 

Building a business in the food industry provides a great opportunity to engage people on issues they’re likely to care about or at least be able to relate to. There are lots of aspects to consider when building and sharing your story. This chapter looks into that from the core tenets of your brand to building a strong marketing strategy.

6 Lessons